Planet Labs is an Earth observation (EO) satellite data company founded in 2010 by three NASA alumni. It operates the world's largest commercial satellite fleet (650+ launched) and provides satellite imagery and analysis solutions by photographing the entire Earth daily. The key is the transition from 'raw image sales' to 'AI-based insight solutions'.
97% of revenue consists of recurring annual contract value (ACV), giving it a SaaS-type revenue structure. Revenue from the defense and intelligence sectors is growing rapidly at 70%+ YoY, driving overall growth. In the commercial sector, applications are expanding into agriculture, insurance, energy, and supply chain monitoring.